4d • General discussion
Any insight on Microsoft ESP?
Hey guys, I’ve noticed a major lift in reply rates and thus opportunities when sending to Google recipients versus Microsoft. It can be 5%+ more on the google side. I’ve seen this for over a year now and want to know what you guys are seeing on your end. I’m also sending very short (30 words and under) and diverse copy to the Microsoft recipients but haven’t seemed to get deliverability quite like that of google. Thoughts? Happy to share what’s working for me as well, I’d love this to be a convo.
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Any insight on Microsoft ESP?
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