A business owner told me recently: “I found two VAs for less than the cost of one. They even threw in a free month of content.”
Sounds like a win, right?
But here’s what most people miss:
When you pay someone $3/hour, you’re not buying talent. You’re buying survival mode.
There’s real research on this. It’s called the Cognitive Load of Poverty. The data shows that constant financial stress drops a person’s effective IQ by about 13 points. That’s the same as pulling an all-nighter… every single day.
It doesn’t mean they’re not smart. It means their brain is constantly "overheated" trying to solve:
- How do I pay rent?
- What if I get sick?
- Can I afford food this week?
If your team is stuck in that loop, you aren't getting strategic thinking or long-term focus. You’re getting reaction mode. Just enough effort to survive the day.
That’s why “two for one” often feels like zero.
Brains work better when they aren’t in crisis. When you pay someone enough to live, they can finally focus on helping you win.
If you want to see what a fully-supported, professional VA looks like (and the specific "Strategy Workflow" they use to save you 10+ hours a week)...
I’m happy to share it.
Just say “send it” below. 👇