Hey guys, I hope you have been crushing it with your automotive content this week! I wanted to come on here to say something that you may need to hear...
I see a lot of creators blaming the algorithm for why their content doesn’t perform.
Here's the truth: the algorithm is not holding you back.
It only cares about a few simple things:
- Do people stop and watch your video? (your hook matters most)
2. Do they stick around until the end? (watch time = signs of good quality and enjoyment)
3. Are you posting consistently? (gives the platform more data to test your content with new audiences)
That’s it. The algorithm doesn’t care if your car is stock, wrapped, bagged, or built — it only cares if people are engaging with your videos!!!
So here is an action step for you guys to focus on.
Work on stronger hooks and consistent posting, not trying to “hack” the algorithm. This is something that I got caught up in early on. I would look up hacks or strategies like leaving the app right after posting, commenting on my own post first, sharing or copying the link etc. But the truth is those things do NOT work and even if you find something that helps, it is not the strategy that you should be focused on.
Example hooks that DO work:
- 5 Things I Hate About My Car
- This mistake cost me $___ on my build
- If you own a [your car], don’t do this…
Try these out and let me know how it works for you!
Heres a question for you guys: Which content types are you struggling with the most — long form or short form?
Comment below and I’ll tailor the next breakdown to help with more growth strategies that actually work!