GenAI-Enabled Outreach: How to Enrich Prospect Data in Odoo CRM?

Today we're going to be talking about enriching prospect data in your CRM for highly effective outbound marketing campaigns. Some of the biggest companies in the world (including Anthropic and others) have used similar workflows for GTM.

Outbound marketing has completely changed after LLMs became mainstream. It is all about data, precision, and research. Earlier, getting details about every prospect used to take several days - which has now been reduced to a few minutes!

We've created a simple guide on how you can enrich data about prospects in your CRM (taking Odoo CRM as an example in this workflow) to make your outbound campaigns highly rewarding.

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Step 1: Connect Odoo CRM to Enrichment Tools

Use Zapier, Make, or n8n to link Odoo with external APIs.

Step 2: Enrich Current Designation & Company

Use Clearbit, ZoomInfo or Apollo to fetch up-to-date job titles and company info.

Step 3: Track LinkedIn Content Engagement

Use PhantomBuster or Apify actors for LinkedIn to scrape posts/content interacted with by saved prospects.

Step 4: Collect Job Posts from prospect companies for hiring signals.

Use LinkedIn Job Scraper (PhantomBuster) or Indeed API to pull job ads.

Step 5: Collect intent data from prospect companies.

Use Cura8.ai to find intent signals from all over the internet.

Step 6: Push Enriched Data Back into Odoo