Imagine creating a signature methodology: one you built NOT ONLY from studying, understanding, and applying the concepts in your field, but above all, because you've proven it works.
After months of market research, zeroing in on the ultimate desires of my target audience, I arrived back at something I'd considered for a long time: SEO is just as much a marketing strategy as email marketing, social media marketing, and the like. And they all point to one critical end goal for any business: getting people to convert into an offer.
Consolidated everything I know from search patents, sales funnels, and buyer psychology into a framework that truly helps fellow founders, entrepreneurs, and professionals sell before they even rank #1 on search or get cited on AI engines: the Sales-to-Search™ SEO Framework.
Softly launched it on Skool at the start of May this year, then created a page on my website summarizing the essence of the framework right around the same week Google released its May 2026 core algorithm update.
Of course, at that time, Google would only provide generalized answers when you searched "what is the sales to search seo framework." Neither my framework nor my name surfaced in connection with it. That was expected. The page was new. The framework had no citation history yet.
But because I now had a clear blueprint of what I do, I talked about it with potential clients, in networking conversations, and on social media. I'd then give the direct link to the page on my website.
✅ Just a day after the algorithm update completed on June 2, Google's AI Overview generated this answer: "The Sales-to-Search™ framework is a go-to-market and strategic methodology developed by strategist Jeanne Tan." It even provides a direct link to my Sales-to-Search™ web page!
✅ Now, I'm confident telling potential clients to Google my framework, because I know they can corroborate it directly on Google.
✅ Signing clients becomes easier because I'm no longer the only one explaining my work. The world's largest search engine now has my back.
This is how I validate one of my framework's three pillars: strategic brand presence through search personalization.
𝗛𝗼𝘄 𝗶𝘀 𝗦𝗮𝗹𝗲𝘀-𝘁𝗼-𝗦𝗲𝗮𝗿𝗰𝗵™ 𝗦𝗘𝗢 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁 𝗳𝗿𝗼𝗺 𝗼𝘁𝗵𝗲𝗿 𝗦𝗘𝗢 𝗺𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝗶𝗲𝘀?
The majority of my framework is founded on semantic and entity-based SEO. For an experienced SEO practitioner, this is nothing new. Where it significantly differs is in the order of operations. The focus of this framework is positioning a brand's web presence and getting it in front of its target customers - not selling to everyone on the planet, and certainly not overwhelming entrepreneurs with jargon and technical complexities.
𝗜𝘀 𝗺𝘆 𝘀𝗶𝗴𝗻𝗮𝘁𝘂𝗿𝗲 𝗳𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸 𝗴𝗼𝗶𝗻𝗴 𝘁𝗼 𝗲𝘃𝗼𝗹𝘃𝗲?
Yes, of course, especially with the rapid changes in search technology. I'm even updating the Sales-to-Search™ methodology as we speak. Nothing remains the same, inasmuch as nobody is perfect!
If you haven't started the challenge yet. Now is the time to go ahead. Remember, speed beats a perfect strategy!