I couldn't answer the bloody question.

My coach asked me on WhatsApp: "How does your new offer feel?"

My brain went straight to logic.

Features. Structure. Outcomes. All the safe stuff.

"Jack, stop thinking. How does it FEEL?"

Sat there like a proper tit.

I teach coaches how to position their offers.

Couldn't tell my own coach how mine actually felt.

I'd built the entire thing on logic.

Structure was sound. Pricing was right. Outcomes were clear.

But I had no idea what it felt like to go through it.

Spent the rest of the day sitting with the feeling.

The experience itself.

I thought I understood my offer.

I only understood how it worked.

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