Hey everyone! 👋
My name is Brandon Roberts. (I'm the guy with hair in the photo 😂) I’ve been an online strength and conditioning/performance coach for jiu-jitsu athletes since 2025. I've even taught Strength & Conditioning classes at Red's and Primal Mke for a bit, but that's ancient history haha
I've been in the online fitness coaching space since 2020 but recently pivoted my entire brand to focus only on jiu-jitsu.
It’s something I’m genuinely passionate about and could talk about probably every day effortlessly, so why not go all in.
I’m currently a purple belt at Wanderley BJJ, I’ve competed in BJJ & MMA before, and I train and live in Milwaukee, Wisconsin, a huge world hotspot of Martial Arts Talent! Also I recognized several collabs of gym owners near me!
I’m a big fan of the work Dominick has done in such a short amount of time, he has a massive future in the BJJ community, & so I’m excited to be here as early as I am.
I started online coaching years ago in the weight loss space and helped people lose fat online. I’ve personally lost over 100 pounds myself before ever becoming a personal trainer & eventually online coach.
Since 2020, I learned how to do some digital marketing, high/low ticket selling, building funnels, websites, email campaigns and run an online fitness program that reached 10K months.
And in 2025 I've shifted everything over to my beloved jiu-jitsu athletes.
Jiu-jitsu is what I care about most, and it’s who I want to serve. I basically do my best to get BJJ guys to pick up a dumbbell for once in their live's 😂💪😎 I believe strength and conditioning should help us train longer, feel better, dominate and stay on the mats.
I’ve had a few jiu-jitsu related reels pop off already, and I'm happy to share my best strategies that worked for me for driving views and engagement, but I’m still early and learning as I go.
I’m looking forward to learning from all of you, sharing what I know, and growing together.
I believe we can all crush it and monetize our skillsets bigtime in the BJJ with the right recipe that works for us!
Appreciate being part of this community and wishing everyone the best in jiu-jitsu, training, and content creation 🤝