The NIL Pricing Formula Every Athlete HAS TO Know

Most athletes are undercharging simply because they don’t understand how brands price content.

From Rachel’s session, here’s the formula:

✔ Charge $15–$30 CPMBecause athletes play both creator + endorser. Brands are paying for influence and reputation.

✔ Base price on your average views over the last 30 days, NOT follower count.

✔ Add-ons:• Usage Rights: 25% of video cost per month• Exclusivity: +40% per exclusivity month•

Counteroffers: Go up to 15% higher than the brand’s first number

→ Question for the community:What CPM are you using for your next brand deal?

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