This one is for every Lion Cub in this community.
I filmed this from a showing I was about to walk a client through. And it reminded me of the most important mindset shift every new investor has to make.
It's not about what you like.
It's about whether the property meets your numbers.
Here's what I do with every investor client before we ever step foot in a property:
We define the criteria first.
📊 What cash-on-cash return do you require?
💰 What's your minimum monthly cash flow per unit?
🔄 Can you force appreciation and pull capital back out for the next deal?
Those three questions are set before the showing. Not during. Before.
So when we walk in — the evaluation is already structured. The property either passes or it doesn't.
The flooring is irrelevant. You can replace flooring.
The colors are irrelevant. You can paint.
The neighborhood 'feel'? That's a lifestyle judgment. You're not living there.
Here's the Beast System context for this teaching:
🦁 Lion Cub — sees a deal and reacts emotionally. 'I like it' or 'I don't like it.' The Council protects you from making decisions on insufficient information.
🦁 Lion Hunter — starts asking 'do the numbers justify further analysis?' Personal preference drops out. Criteria comes in.
The move from Cub to Scout is exactly this: replacing 'what do I think?' with 'what do the numbers say?'
Community challenge this week:
Write down your investment criteria right now. Three lines:
1. Minimum cash-on-cash return: _____%
2. Minimum monthly cash flow per unit: $_____
3. Exit strategy if the numbers don't support a BRRRR: _____________
Drop it in the comments. If you can't fill it in — that's the work to do Tuesday.
🦁 Tuesday 12PM — Beast Council Review. Bring a deal or just come watch.
Be Precise. Deliver Value. Drive Action.