👋 Welcome to the Applied Data & AI Community!

Hi everyone — I’m Parisa, and I’m excited to welcome you to this space dedicated to practical, real-world data & AI for customer insight, marketing intelligence, and smarter business decisions.

I started this community because so many businesses — from ecommerce brands to agencies, consultants, and small operators — want to use data and AI, but feel overwhelmed, don’t know where to start, or feel like they don’t have “enough data” to do anything meaningful.

The truth is:👉 You can unlock real revenue and insight with the data you already have.👉 You don’t need a data team — just clarity, guidance, and simple frameworks.👉 Applied data & AI can transform customer understanding, marketing, operations, and decision-making.

That’s what this community is here for.

What you can expect here:

✨ Weekly Q&A with me — bring your questions, challenges, or ideas✨ Practical templates & frameworks✨ Short lessons on applied data & AI✨ Guidance on segmentation, CLV, forecasting, optimisation & more✨ A friendly community of people improving how they use data

A little about me

I’m a PhD in Computer Science with 20+ years’ experience building data science & AI capabilities across industries — retail, healthcare, manufacturing, supply chain, insurance, marketing, media, and startups.

I’ve helped big brands and small businesses understand their customers, build marketing intelligence, forecast demand, optimise decisions, and create AI roadmaps that drive real commercial outcomes.

Now I’m here to help you turn your data into growth, clarity, and smarter decisions.

Let’s start!

Introduce yourself below:

🔹 Who are you?

🔹 What do you do?

🔹 What would you love to learn or improve using data & AI?

Excited to grow with you all 🙌

Parisa

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👋 Welcome to the Applied Data & AI Community!