๐—ฌ๐—ผ๐˜‚๐—ฟ โ€˜๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ฒ๐—ฐ๐˜ ๐—ฝ๐—ฟ๐—ผ๐˜๐—ผ๐˜๐˜†๐—ฝ๐—ฒโ€™ ๐—บ๐—ถ๐—ด๐—ต๐˜ ๐—ฏ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ณ๐—ฎ๐—ถ๐—น.
Waiting to launch until everything looks flawless is a silent killer in hardware startups. ๐—ฌ๐—ผ๐˜‚ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐—ผ๐—ป โ€” ๐˜†๐—ผ๐˜‚ ๐—ป๐—ฒ๐—ฒ๐—ฑ ๐—ฟ๐—ฒ๐—ฎ๐—น-๐˜„๐—ผ๐—ฟ๐—น๐—ฑ ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ ๐—ป๐—ผ๐˜„.
As an early-stage hardware founder, your MVP isnโ€™t just about proving the tech works โ€” itโ€™s about proving ๐˜€๐—ผ๐—บ๐—ฒ๐—ผ๐—ป๐—ฒ ๐—ฐ๐—ฎ๐—ฟ๐—ฒ๐˜€.
The fastest way to do that? Customer testing as early as possible.
Hereโ€™s what that means in practice:
๐—•๐˜‚๐—ถ๐—น๐—ฑ, ๐˜๐—ฒ๐˜€๐˜, ๐—ฎ๐—ป๐—ฑ ๐—ฎ๐—ฑ๐—ฎ๐—ฝ๐˜ ๐—ณ๐—ฎ๐˜€๐˜. Perfecting your prototype in isolation is a trap.
๐—จ๐˜€๐—ฒ ๐˜„๐—ต๐—ฎ๐˜โ€™๐˜€ ๐—ฎ๐˜ƒ๐—ฎ๐—ถ๐—น๐—ฎ๐—ฏ๐—น๐—ฒ ๐—ป๐—ผ๐˜„. Off-the-shelf parts, 3D prints, dev boards โ€” whatever gets the job done.
๐—ง๐—ต๐—ถ๐—ป๐—ธ ๐—ฎ๐—ต๐—ฒ๐—ฎ๐—ฑ ๐˜๐—ผ ๐˜ƒ๐—ผ๐—น๐˜‚๐—บ๐—ฒ ๐—ฝ๐—ฟ๐—ผ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป. Your future design should:
- Use easily sourced, replaceable components.
- Avoid exotic, hard-to-find parts unless you own their manufacturing.
- Be optimized for low-cost, scalable production.
Itโ€™s totally fine if your first prototypes are ๐—บ๐—ผ๐—ฟ๐—ฒ ๐—ฒ๐˜…๐—ฝ๐—ฒ๐—ป๐˜€๐—ถ๐˜ƒ๐—ฒ โ€” youโ€™re buying ๐˜€๐—ฝ๐—ฒ๐—ฒ๐—ฑ, ๐—ณ๐—ฒ๐—ฒ๐—ฑ๐—ฏ๐—ฎ๐—ฐ๐—ธ, ๐—ฎ๐—ป๐—ฑ ๐—ฟ๐—ถ๐˜€๐—ธ ๐—ฟ๐—ฒ๐—ฑ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป (especially around product-market fit).
๐—•๐—ผ๐—ป๐˜‚๐˜€ ๐˜๐—ถ๐—ฝ for hardware: ๐—š๐—ผ ๐—บ๐—ผ๐—ฑ๐˜‚๐—น๐—ฎ๐—ฟ.
Modularity means flexible pricing, easier assembly, shorter lead times โ€” and faster iteration. Often, itโ€™s the ๐—ฒ๐—ฑ๐—ด๐—ฒ that lets you beat slower competitors.
In high-tech hardware, speed of learning is the real moat. ๐—ฆ๐—ต๐—ถ๐—ฝ ๐—ฒ๐—ฎ๐—ฟ๐—น๐˜†, ๐˜๐—ฒ๐˜€๐˜ ๐—ผ๐—ณ๐˜๐—ฒ๐—ป, ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐˜ ๐˜๐—ต๐—ฒ ๐—บ๐—ฎ๐—ฟ๐—ธ๐—ฒ๐˜ ๐—ด๐˜‚๐—ถ๐—ฑ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐—ฏ๐˜‚๐—ถ๐—น๐—ฑ.
At what stage are you right now? Share how did you reach to this stage, what obstacle did you have to overcome.
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Anna Ezerskiy
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๐—ฌ๐—ผ๐˜‚๐—ฟ โ€˜๐—ฝ๐—ฒ๐—ฟ๐—ณ๐—ฒ๐—ฐ๐˜ ๐—ฝ๐—ฟ๐—ผ๐˜๐—ผ๐˜๐˜†๐—ฝ๐—ฒโ€™ ๐—บ๐—ถ๐—ด๐—ต๐˜ ๐—ฏ๐—ฒ ๐˜๐—ต๐—ฒ ๐—ฟ๐—ฒ๐—ฎ๐˜€๐—ผ๐—ป ๐˜†๐—ผ๐˜‚ ๐—ณ๐—ฎ๐—ถ๐—น.
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