Nov '25 • General discussion
The Amazon Marketplace Just Shifted (And Most Sellers Have No Idea Yet)
Something big is happening behind the scenes on Amazon, and it is already shaking up entire categories.
China started enforcing a new tax rule that forces every Chinese Amazon seller to submit detailed quarterly reports directly to the Chinese tax bureau. We are talking full sales data, fees, PPC spend, profit, inventory flow, everything. The kind of transparency most of these sellers never had to deal with.
And this is happening at the same time that US tariffs are going up and the de minimis loophole is being shut down. Add Amazon’s tighter cross-border compliance on top of it, and you get a perfect storm.
The result?
Margins for many Chinese brands have basically disappeared. Some are dumping inventory. Others are pausing ads or abandoning entire product lines. A few are leaving Amazon altogether. And with China now able to audit sellers for the last five years, a lot of companies over there are panicking.
Now here’s the part that affects you...
For US and EU sellers, this shift is creating an opportunity we haven’t seen in a years! Ads can get cheaper because the usual PPC warriors are pulling back. Competition is likely to thin out. Pricing power is coming back. And for once, the marketplace will actually feel more fair.
This will help end the “race to the bottom” era and companies building real brands finally have room to get back on top.
How are you planning to take advantage of this window of opportunity?
3
2 comments
The Amazon Marketplace Just Shifted (And Most Sellers Have No Idea Yet)
powered by
skool.com/amz-life-1441
For everyday hustlers who want to learn how to sell on Amazon. Step-by-step guidance with Retail Arbitrage, Online Arbitrage, and Private Label.
Suggested communities
Powered by