After 2.5 years, I finally tested Google Ads for my channel. Here’s what I found:
- 📈 Views: significant growth
- 🎯 CTR: improved from 1.8% → 3.2% (happy with this result!)
- ⏱ Retention: increased by +15%
- 👥 Subscribers: 3x more compared to organic growth, but still MUCH lower than I expected and planned, kinda disappointed here (or am I being greedy?! 😀)
- 💰 Cost per subscriber: honestly feels way too high
Bottom line: I do see that YouTube’s algorithm is noticing me more and pushing my content further. However, I’m still not sure if it’s worth investing this much money.
So, my question to you all: Have you tried Google Ads for your channel? What was your experience?
I’d love to hear your thoughts!