Every January I have a new 30-day Tai Chi Challenge on YouTube. I usually upsell people to my membership at the end of it - and then a week later, I launch an 8-week online course with 6-months free access to membership and a discount for those already in membership - this course gives me a big cash boost. I then try to get them to continue in membership after the course. Should I continue this model or should I include the course as part of the membership to get people to join the membership right away or something else? Skip the course? Any tips or insights?