Claim your town. Run a card where every advertiser is the only one in their category.
I mail category-exclusive postcards across six markets. One business per category. No competitor ever sits next to a paying advertiser.
Most local mail teaching stops at filling the card. Filling it is the easy part. Keeping the advertiser is the business. A $375 advertiser who renews four times is $1,500. Replacing one takes 12 to 16 cold touches.
Free to join. This is where I show you how I run it, using the pricing, scripts and systems I am on this print cycle.
Inside:
→ Operator HQ, free the day you join. Inventory board, pricing calculator, pipeline, churn preventer. Gamified on purpose, because the work is boring and the board keeps score
→ The playbook: pricing, scripts, DM flows, follow-up
→ The New Movers Card course
→ Card designs you swap your logo into
→ Done for you: list pulls and print, cost plus a flat fee, invoice shown
→ Calls every 2 weeks
Claim your town. Keep the advertisers.
Kevin