The Local Mail Operators
5.0 · 4 reviews
Private
156 members
Free
Claim your town. Run a card where every advertiser is the only one in their category.
I mail category-exclusive postcards across six markets. One business per category. No competitor ever sits next to a paying advertiser.
Most local mail teaching stops at filling the card. Filling it is the easy part. Keeping the advertiser is the business. A $375 advertiser who renews four times is $1,500. Replacing one takes 12 to 16 cold touches.
Free to join. This is where I show you how I run it, using the pricing, scripts and systems I am on this print cycle.
Inside:
→ Operator HQ, free the day you join. Inventory board, pricing calculator, pipeline, churn preventer. Gamified on purpose, because the work is boring and the board keeps score
→ The playbook: pricing, scripts, DM flows, follow-up
→ The New Movers Card course
→ Card designs you swap your logo into
→ Done for you: list pulls and print, cost plus a flat fee, invoice shown
→ Calls every 2 weeks
Claim your town. Keep the advertisers.
Kevin
5.0 · 4 reviews
Nicole Flores
This group breaks down the shared mailer model in a practical, easy to follow way. Kevin shares real world experience, not just theory, which helped me get my direct mail business off the ground much faster. The community is supportive, and the classroom is packed with practical knowledge and creative ideas that are worth their weight in gold for anyone interested in local direct mail.
2h ago · Still a paying member after 13 months
Yvonne Herbst
Kevin's in-depth trainings and video tutorials in The Local Mail Operators Skool group on how to prospect for and fill shared local business co-op cards have been super helpful to me . He is very generous in sharing his hard-won experience in what works and what doesnt work
21h ago · Still a paying member after 9 months
Will Bradwell
Great information and insights from a direct mail operator, always sharing innovative approaches and ideas to expand the business beyond the typical methods.
1d ago · Still a paying member after 9 months
Julie Gold
3d ago · Still a paying member after 4 months
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The Local Mail Operators
skool.com/american-spotlights-9100
Claim your town. Shared postcard advertising with one business per category, free software to run it, from an operator still mailing.