2d • General discussion
2026 Operating Standard: $25M Premium, Clean Signal Only
I’m cutting through the noise and setting the operating standard for 2026.
One number matters:
$25,000,000 in placed premium.
No vision boards.
No motivational fluff.
No confusion about what wins.
Everything else is commentary.
How We Operate in 2026 (Non-Negotiable)
There are no “goals.”
Only daily execution and daily truth.
Every single day we do two things:
- Identify what is working
- Execute the same three actions that move premium
Clean signal only.
The 3 Things We Do Every Day
If these happen consistently, the $25M is inevitable.
1. Visibility That Creates Demand
Every day, something goes out into the world that reinforces authority:
- A post
- A short video
- A strong comment
- A clip from a webinar, call, or conversation
If you are invisible, you are not in the business.
2. 100 Outbound Touches — No Exceptions
Every day, 100 outbound attempts:
- Calls
- Texts
- Emails
- DMs
This is a numbers game.
This is how attention is created.
You do not know who is:
- Waiting for clarity
- Stuck and overwhelmed
- Ready but uncertain
- One message away from saying “finally”
The market does not reward hesitation.
It rewards volume with intention.
If you want predictable premium, you earn it with predictable outreach.
3. One Action That Moves Capital
Every day, at least one action directly tied to placement:
- Case design
- Illustration review
- Underwriting movement
- Carrier coordination
- Closing support
If it doesn’t move capital, it’s optional.
The Daily Check-In
At the end of every day, answer only these three questions:
- What worked today?
- What directly moved premium?
- What gets repeated tomorrow?
No stories.
No justification.
No emotion.
Just signal.
Your Edge — What We Are Investing In For You
This is not a fair fight.
We are giving you leverage.
Our marketing and advertising engine is actively supplying demand:
- Cold email and text campaigns to: Physicians HENRYs Red Zone Retirees
- Appointment setting for Roth prospects
- Appointment setting for Red Zone retiree income seekers
- Direct-response recruiting campaigns targeting experienced life agents looking for a real home team
This infrastructure costs money.
It costs time.
It costs expertise.
We are investing in you.
The Trade Is Simple
We bring:
- Demand
- Appointments
- Systems
- Infrastructure
- Brand leverage
You bring:
- Participation
- Outbound volume
- Presence
- Execution
You do not get the edge without leaning in.
If leads are being generated and you are not:
- Visible
- Outbound
- Moving cases
That’s not a system problem.
That’s a participation problem.
What This Means Going Forward
You are not measured on:
- Effort
- Intentions
- Personality
- Activity theater
You are measured on:
- Visibility
- 100 outbound touches per day
- Capital movement
If those are happening, you are winning.
If they are not, we adjust immediately.
Why This Standard Exists
I’ve built businesses on traffic I didn’t own and platforms I didn’t control.
When those went dark, everything stopped.
2026 is about sovereignty:
- Owning attention
- Owning conversations
- Owning outcomes
This is not a marketing year.
This is not a branding experiment.
—> This is a production year built on disciplined execution.
If you are aligned with this standard, stay close.
If you want comfort, passivity, or excuses—this will not be your year.
Tomorrow morning, we execute the same three actions again.
That’s how $25M gets built.
— Brandi Jo
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2026 Operating Standard: $25M Premium, Clean Signal Only
