BREAKING: Amazon A+ just got another hit.
First, Amazon took Alt text out of comparison charts.
(Back in April 2025).
Now?
They’ve gone further.
→ Alt text is gone from every A+ module.
→ No matter what layout you use.
→ No more sneaking in keywords.
→ Amazon’s own AI is now reading your images.
Where’s it happening?
→ I’ve only spotted it in Europe so far.
→ Not in the U.S. yet.
Why does this matter?
Alt text was one of the last crucial levers for indexing.
And now it’s gone.
The game just changed.
Have you seen this on your end?