MVP business ideas for the next phase for Michelle!

... I was sitting here replying to your comment on the courage and vulnerability thread and I decided to turn this into a whole post because there is so much in it!!! See the screenshot for the conversation so far or you can head to this post.

Michelle has this vision for an aesthetic women's coffee bar/gym/physio and to shift into move of a coaching role than a hands on role. But acknowleges this will need a decent chunk of change 💰 to do it ... which is true.

Buuuuuuuut ... this is where our MVP mindset comes in!

MVP = Minimum Viable Product (and you all might already know this, if so please skip ahead! But I wanted to include this as it's really important foundational knowlege here.)

The Ferrari = beautiful women's physio coffee bar gym. The Ferrari gets your people from A to B in style, comfort and luxury. The Ferrari is 💵 expensive.

The Skateboard = the MVP. It will get your clients from A to B. It might not be so pretty or so comfortable, but it does the job it is promising it can do on the label. AND you can afford to build a skateboard!

So then we need to figure out what does the Skateboard need to do? What is the Skateboard's essential job, if it can only do one key thing for people?

Then you can turn it into a bike. Then a car. Then a truck. Etc etc ... only adding more features when you know it's what people want. And equally that you are building something that YOU want to keep building! Because new ventures don't always turn out exactly like we'd like them to. (Hands up if that's ever been your experience ... because 🙋‍♀️ )

So let's spitball some MVP ideas:

If coaching is the core job:

Start testing out more coaching services as a value add package (if you are working for yourself of course) to current clients who fit. Or do some cold outreach. Or create an email campaign specifically around this to your current list.

If connection is the core job:

You could start a monthly women's coffee meetup at a really cool aesthetic coffee bar, centred around a particular problem or transformation. Women who have labradors. Women who have SIJ pain. Women who have Ehler's Danlos syndrome.

If gym and working out is the core job:

Add on training/gym sessions - could be a group session that aligns even 2 or 3 of your current clients together who are working on the same thing.

Then see which of these things you get interest in, which things you might be able to add a price tag to, which of these services you enjoy delivering irl, and then map the next phase from there.

How does that land for you

@Michelle Du

? Does anything spark there for you? Or you might already have these plans in the works!!

PS. Open call to everyone in the community, especially while we are an intimate group that if you are looking for ideas or input on your own situation, drop a comment on any of the threads and let's talk about it!

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