Google My Business Checklist · AI UNLOCKED Academy

Google My Business Checklist

Hey everyone!

I just want to thank you all for an amazing call today. I’m extremely grateful to be part of this community, and I’m excited to contribute as much value as possible. As promised, here is a simple checklist for creating and optimizing your Google Business Profile.

✅ Step 1: Create or claim your profile

• Visit Google Business Profile and sign in with your business Google account.

• Search for your business to see whether a profile already exists.

• If it exists, select “Claim this business” or “Manage now.”

• If it doesn’t exist, select “Add your business to Google.”

• Complete Google’s verification process.

✅ Step 2: Add your basic information

Make sure you complete every section available:

• Exact business name

• Primary business category

• Additional relevant categories

• Business address or service area

• Phone number

• Website

• Regular and holiday hours

• Appointment or booking link

• Products and services

• Business attributes

Your business name should match your real branding. Don’t add extra keywords or locations to the name unless they are actually part of your business name.

✅ Step 3: Choose the correct categories

Select the category that most accurately describes your main service as your primary category. Then add only the additional categories that truly apply to your business.

✅ Step 4: Write your business description

Clearly explain:

• What your business does

• Who you help

• Your main services

• The areas you serve

• What makes your business different

Write naturally and include the services and locations people would actually search for. Don’t stuff the description with repetitive keywords.

✅ Step 5: Add every service

List each service individually and provide a short, clear explanation. Be specific rather than using broad terms.

For example, instead of only listing “Marketing,” you could list:

• Search engine optimization

• Google Business Profile optimization

• Social media management

• Website design

✅ Step 6: Upload quality photos

Add your logo, cover photo, team, location, products, services, completed work and behind-the-scenes content. Use real, clear photos and continue uploading new ones consistently.

✅ Step 7: Make your website consistent

Your website should show the same business name, phone number, address, services and service areas as your Google profile. It should also clearly explain what you do and answer the most common questions customers ask.

✅ Step 8: Collect and respond to reviews

Ask real customers to leave honest reviews. Encourage them to naturally mention the service they received and their experience. Respond professionally to every review, whether it is positive or negative.

Never purchase reviews or offer rewards in exchange for positive reviews.

✅ Step 9: Post regular updates

Post helpful updates, completed projects, offers, announcements, events and educational content. Keep the profile active and make sure all information remains accurate.

✅ Step 10: Optimize for Google and AI search

To improve your chances of appearing in Google and AI-generated results:

• Keep your business information consistent everywhere online

• Clearly list your services and locations

• Answer common customer questions on your website

• Collect detailed, authentic reviews

• Add helpful website pages for each major service

• Keep your Google profile complete and active

• Make sure other trusted websites and directories accurately mention your business

Completing this checklist does not guarantee a specific ranking, but it gives Google and other search platforms clearer, more trustworthy information about your business.

If anyone needs help, feel free to book a free call with me. I’m always happy to walk you through any of these steps and help wherever I can. I want to make sure everyone in this community wins.

If you would rather have my team handle the process for you, you can also book a call through the Calendly link inside my module in the Skool community!

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Google My Business Checklist