I Built a SaaS with AI Tools. Here's What Nobody Tells You.
I built https://selfscale.app — a content scheduling tool for creators — using AI coding tools. Claude, Cursor, the works.
It took months, not years. No dev team. Just me and an AI that writes code.
Sounds like a dream, right?
Here's the truth.
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The Dream
Day 1: I described a feature. The AI built it. I felt like a god.
Day 30: Something broke. I had no idea why. The AI "fixed" it by breaking something else.
Day 90: I've rebuilt the same feature four times. I'm managing code I don't fully understand.
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What I Learned
AI gets you 80% there fast. The last 20% — production bugs, API changes, security gaps — that's still on you.
Documentation becomes your product. I spend more time writing context docs for the AI than I do on features. Without them, every session starts from scratch.
You're not coding. You're directing. Different skill. Different ceiling when things break.
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Why I Built SelfScale Anyway
Because I was tired of the content hamster wheel.
Post for a week. Fall off for two. Feel guilty. Repeat.
I needed something that could write like me — not generic AI slop — and let me schedule everywhere without living in five different apps.
So I built it.
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What It Does
- Learns your voice. Feed it your content. It captures your style.
- One dashboard. LinkedIn, X, wherever — schedule from one place.
- Canva built in. Pull your designs directly into posts.
- Skool alerts (beta). Get texted when someone posts in your community.
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The Ask
I built this to solve my own problem. Now I want to know if it solves yours.
Poke around. Break things. Tell me what sucks.
There's a chatbot in the app — just tell me directly.
Your feedback shapes what gets built next.
— Bill
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I Built a SaaS with AI Tools. Here's What Nobody Tells You.
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