They need one process that reliably happens every time.
Here is the test: if a lead comes in on a Friday afternoon, does the exact same thing happen whether you are there or not? For most clinics, the honest answer is no. Someone gets busy, a message sits in an inbox, and the lead goes cold.
That is not a marketing problem. That is a handoff problem.
Where does your process break most often right now?
- We do not respond fast enough, so the lead goes cold before anyone reaches them
- We respond, but people do not book, so we lose them at the scheduling step
- They book, but they no-show, so the appointment never happens
- We lose track of follow-up after the first contact, so nothing happens at all
-Reply with 1, 2, 3, or 4.
- Dr. Blade