Nov 13 • General discussion
Start with the Bottom of the Funnel
Whenever I teach about AI & Business Development ...
I never focus on "top of funnel" strategies.
ie, strangers or people who barely know you.
Trying to convince strangers or trick algorithms is TUFF!
Not impossible.
But not the best use of time.
Instead, I focus on bottom of the funnel.
Customers, leads, and people in your database.
HERE, we can leverage conversational AI and automation to make sure their questions are answered.
✔ Meetings are booked
✔ Email & DMs are monitored
✔ Critical information is readily available
I don't care about AI detectors.
I'm solving problems quickly and efficiently.
Once we get these areas automated with AI, THEN we move up to content creation and awareness based marketing.
--
Of course there's no wrong way to go about it.
But when you start at the bottom, you'll see tangible results in weeks, not months.
Also... when you know you can convert, close, and manage leads, you feel more confident with driving traffic and creating awareness campaigns.
Create a Great Day!
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Start with the Bottom of the Funnel
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