4d (edited) • Events
Tuesday 4-28 Team Meeting Recap/Recording
The recording will be posted later today...
Nick led a meeting to discuss challenges with cold calling and introduce new service packages. The team addressed issues like low response rates from toll-free numbers and the difficulty of getting past receptionists who lack decision-making authority. They explored solutions such as leaving better voicemails and switching to local phone numbers.
Nick introduced three new service packages: the Local Trust System ($297/month), Local Trust System Plus ($697/month with either voice AI or lead generation), and a full “All of the Above” package ($1497/month). The team also discussed strategies for reaching decision-makers through LinkedIn and Facebook groups, with Nick emphasizing the shift from one-to-one cold outreach to one-to-many strategies.
Nick also shared feedback from a recent call with Hasan and a potential client who showed interest in both voice AI and lead generation, along with suggested follow-up strategies.
Next Steps:
Nick will look into options for obtaining local US phone numbers, including Google Voice and other providers, for the outreach team.
Nick will write and share a suggested phone message script and follow-up email template for both receptionists and decision-makers.
People will test leaving detailed voicemails and sending follow-up emails (including Loom videos if appropriate) when calls are not answered, and report back on results.
They will also spend time offering free websites as a lead generation tactic, targeting businesses with outdated or poor websites via Google Maps.
Hasan will send a follow-up email to Lauren (a prospect from yesterday’s call) on Thursday to check on her Google Business profile progress and offer help. Hasan will also schedule and conduct a follow-up call with Lauren next week.
Nick will create and share a demo video showing how to use Facebook, LinkedIn, and Reddit groups for one-to-many outreach using the free website offer.
Nick will make custom Loom videos for interested prospects as requested by the team.
All team members will join the Contractor School Kit group.
Nick will post updated package pricing and a demo video for the new service offerings.
Summary
Cold Calling Strategy Improvements
Nick and Hasan discussed ongoing challenges with cold calling, especially low pickup rates when using toll-free numbers. Nick suggested leaving voicemails that reference multiple contact attempts to increase the chances of callbacks and open conversations. They also explored using Loom videos combined with follow-up emails to engage unresponsive prospects.
Cold Calling Strategy Discussion
Nick and Hasan reviewed strategies such as using local numbers or Google Voice to improve answer rates. Nick shared insights from his door-to-door sales experience, emphasizing the importance of reaching decision-makers instead of receptionists. Sheikh raised concerns about access to the right contacts, noting that receptionists often block or fail to pass along messages.
Lead Generation Tools Discussion
Nick discussed crafting better messages for receptionists to encourage callbacks and demonstrated tools like SignalHire and Seamless AI. The team noted that Seamless performs well for bulk outreach but has accuracy issues and cost concerns. Nick emphasized the need to move away from one-to-one outreach toward scalable, one-to-many approaches.
Cold Calling Strategy Improvement Discussion
Nick and Hasan discussed improving cold calling for the Mesa project. Nick suggested focusing on targeted messaging and following up with decision-makers via email instead of relying on receptionists. They also explored handling objections and using video demos as an alternative approach. Nick mentioned LinkedIn direct messaging as another viable outreach channel.
LinkedIn Contractor Group Strategy Discussion
Nick proposed scaling through contractor groups on LinkedIn and Facebook by offering free websites.
He outlined two approaches: posting directly in groups or engaging in conversations to identify prospects and follow up via direct message. Nick committed to creating a tutorial video and providing clearer guidance on how to execute this strategy effectively.
Voice AI Sales Strategy Discussion
Nick suggested targeting churches for voice AI, since they frequently handle repetitive inquiries that can be automated.
Client Follow-Up and Service Updates
Nick emphasized the importance of custom Loom videos in closing deals and shared insights into client psychology, noting that most prospects are primarily focused on pricing during sales conversations.
He also introduced updates to the service packages, including the Local Trust System, which combines reputation management, CRM tools, and website widgets for $297 per month.
Local Trust System Plus Launch
Nick presented the Local Trust System Plus, a more comprehensive package that includes voice AI, lead generation, and website features for $697 per month. Additional services like SEO or social media can be added for $400 per month, or purchased separately for $597 per month.
Nick emphasized that this system can be hands-off for clients, with automated lead generation and customer engagement built in. He also noted that a setup fee will apply for the voice AI component.
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Tuesday 4-28 Team Meeting Recap/Recording
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