Thoughts on niching down?
We talked in the meeting Tuesday about niching down into a more specific niche, rather than "contractors and service businesses". I spent a couple of hours tonight digging into ideas.
I created a looong AI prompt describing what we do, what kind of customers we'd like, have served in the past, by industry size, amount they are already marketed to, their income & ability to pay, AI use... even difficulty of the AI systems that they are likely to need so we know we can deliver a great product. I skipped medical, because of HIPA laws and liabilities, and retail because it's too much to track thousands of products/skews, inventory, etc..
And of course... I had to like it, lol. I think I know what I want to do, but thought I'd post this first.
Anyone have any thoughts?
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Anyway, I got some great ideas. Here are some results from Perplexity:
Top 6 niches to test first (ranked)
- Property management / multi‑family leasing offices — steady prospect & maintenance calls, clear KPI (leases/showings).
- Funeral homes / mortuaries — urgent, time‑sensitive calls nights/weekends; owners pay for respectful, reliable coverage.
- Private tutoring / music / test‑prep centers — seasonal but predictable inquiries and high conversion from booked assessments.
- Notary/mobile document signing and mediator/ADR coordinators — appointment-driven, low risk, easy value messaging.
- Permit offices / building inspection services (private inspectors) — many appointment/status inquiries, predictable scripts.
- Veterinary specialty clinics (scheduling/triage only) — urgent owner calls, but avoid clinical advice to limit liability
Here's another list from ChatGPT:
- Funeral Homes
- Property Management Companies
- Storage Facilities
- Pest Control Companies
- Restoration & Biohazard Cleanup Companies
- Private Schools
- Daycares & Childcare Centers
- Veterinary Clinics
- Wedding & Event Venues
- Chambers of Commerce
- Trade Associations
- Nonprofits
- Bail Bond Companies
- RV Repair Shops
- Mobile RV Service Companies
- Commercial Cleaning Companies
- Assisted Living Facilities
- Portable Toilet Rental Companies
- Tree Service Companies
- Cremation Services
- Epoxy Flooring Companies
- Concrete Lifting Companies
- Chimney Repair Companies
- Dock Builders
- Radon Mitigation Companies
- Elevator Maintenance Companies
- Septic Inspection Companies
- Insurance Restoration Adjusters
- Home Healthcare Agencies
- CDL Schools
- Welding Schools
- Trade Schools
- Cosmetology Schools
- Auto Glass Companies
- Bankruptcy Attorneys
- Estate Sale Companies
- Storage Auction Companies
- Senior Living Communities
- Mobile Notary Services
- Dumpster Rental Companies
- Roll-Off Container Companies
- Portable Storage Container Companies
- Parking Lot Striping Companies
- Mobile Locksmiths
- Pool Service Companies
- Pool Builders
- Mobile Pet Groomers
- Dog Boarding Facilities
- Dog Training Companies
- Towing Companies
- Junk Removal Companies
- Fire Protection & Sprinkler Companies
- Security System Installers
- Commercial Alarm Companies
- Water Delivery Companies
- Commercial Laundry Services
- Linen Supply Companies
- Uniform Rental Companies
- Mobile Tire Service Companies
- Window Tinting Shops
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Thoughts on niching down?
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