26d (edited) • Events
4-7 Meeting Notes and Recording
Nick hosted a meeting to discuss updates and new offerings. He presented the new "Mesa at Your Service" contractor directory website, which is 99% complete and will help contractors get featured and generate leads.
Nick introduced several new potential services, including website visitor lead generation and search term lead capture, which would automatically contact potential customers who visit contractor websites or search for services.
He also discussed offering free Linktree services and AI voice receptionists, though these would require further discussion. Nick announced a contest where team members can earn $50 for each April sale and $250 for three sales, and he encouraged more active participation in their group discussions.
To Do's:
Nick: Connect the URL to the Mesa at your service site so it goes live at mesaatyourservice.com and notify the group when the link is live.
Nick: Fix the formatting/listing issue on the "about us" page as noted during the demo. (done)
Nick: Write out and provide the steps/process for inviting and qualifying contractors to be listed on the Mesa at your service site, including the information to collect from applicants. (done)
Nick: Change the wording on the site's listing form to clarify that submissions will be considered for acceptance, not automatically listed. (done)
Nick: Create a post in the group about offering free Linktree pages to contractors and discuss its viability. (done)
Nick: Create a post in the group about the voicemail/cold call script and process for generating demo calls.
Nick: Provide phone numbers for cold calling to team members who request them, after list generation and scrubbing. Allow a couple of days for delivery. (will do on request)
Nick: Post contest information and details about the April sales bonus in the group. (done)
Nick: Add 6 example companies to the Mesa at your service homepage to make the site look active before launch.
All team members: Answer the poll in the group about new service offerings (Website Visitor Leads, Search Term Leads, AI Voice Receptionists, Linktree).
All team members: Increase activity and participation in the group, including responding to polls and providing suggestions/feedback.
All team members: Set up or update social media profiles (Instagram, LinkedIn) to reflect involvement with the service offerings, and begin posting/sharing provided video and social content.
Summary
Contractor Directory Site Launch Updates
Nick presented updates on the contractor directory site, which is 99% complete and will be launched at mesaatyourservice.com. The site features six service categories and includes a listing form where contractors can apply to be featured. Nick explained the process for inviting contractors to join, which involves a formal application and approval process rather than direct self-listing. He also mentioned adding new content to the contractor peer group, including articles and videos about video marketing for contractors.
Referral Tracking and Affiliate Strategies
Nick demonstrated how to track referrals through a contractor school group and showed how to generate custom affiliate links for better tracking. He explained that members can see who referred them by checking the "members" section, and he offered to create custom shortened links for anyone wanting to improve their affiliate tracking. Nick also provided guidance on cold calling strategies, emphasizing the importance of focusing on a single service when approaching potential clients to avoid overwhelming them.
Cold Calling Contractor Strategies
Nick discussed strategies for cold calling contractors, emphasizing the importance of identifying specific pain points to address during outreach. He suggested offering free services like website features or contractor school kits as initial contact points. Nick also proposed creating a post about offering free LinkTree services and requested more active participation in the group. Additionally, he explained the use of missed call attendant technology to demonstrate the value of their service to potential clients.
Missed Call Service and Social Media
Nick discussed a missed call attendant service that can leave AI-powered voicemails for potential clients when they don't answer, suggesting it as a way to generate leads for locksmith and other service businesses. He also emphasized the importance of creating professional social media presence, either by using personal accounts or creating new business-focused Instagram and LinkedIn profiles, to build credibility with potential clients who might research them after receiving messages about the service. Nick mentioned he would create a post about the missed call service and provide guidance on social media content creation.
AI Contractor Service Presentation
Nick presented two potential new services for contractors, including an AI-powered system that would automatically email visitors to a contractor's website based on their IP address and a database of 50 million names, phone numbers, and emails. The system would work by using skip trace technology to identify and contact potential customers who visit contractor websites without filling out forms. Nick sought feedback from the group on whether they were interested in these services, and Dean expressed enthusiasm about the email feature being feasible with AI.
AI Lead Generation Concepts
Nick presented two AI-powered lead generation concepts: one that captures visitor information from website visits and another that sends automated emails to people based on their Google search queries. Nick explained the pricing structure for the website visitor concept, suggesting charges of $500–$1,200 per month based on the number of emails sent. Nick expressed enthusiasm about these technologies, describing them as "mind-blowing," and announced plans to create a poll in their group to gather feedback on the search term leads concept.
New Service Offerings Discussion
Nick discussed two potential new service offerings: Linktree and AI voice receptionists. He shared his previous negative experience with AI voice services but noted recent improvements and suggested offering these services for higher prices than the current $300 monthly rate. Nick also announced an April incentive program where team members would receive $50 for each trial sign-up and $250 for three sales, with the longer-term goal of helping team members eventually run their own agencies under his guidance.
Mesa Service Directory Launch Plans
Nick explained the new Mesa at Your Service directory
site, clarifying that it serves as a lead magnet to generate interest rather than directly connecting to the Local Trust System. He instructed the team to start using the site once it's operational to offer featured listings to potential clients for free, followed by a secondary outreach to inform them of acceptance and additional services. Nick also mentioned plans to create similar sites for other cities and requested team members to complete a poll about their preferences.
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4-7 Meeting Notes and Recording
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