Harsh truth:
◾ You can optimize your website.
◾ You can post regularly on social media.
◾ You can claim your Google My Business listing.
◾ You can get reviews from your clients.
◾ You can create local content.
But if you aren’t:
◾ Targeting localized keywords.
◾ Maintaining consistent NAP (Name, Address, Phone) citations.
◾ Building local backlinks.
◾ Managing and responding to reviews.
◾ Tracking and optimizing for local search trends.
◾ You won’t get the visibility you expect in local searches.
We get so caught up in learning the HOW, that we forget we actually need to DO.
Nail down the basics of local SEO and repeat every day.