Most pages never get cited by ChatGPT or Google's AI Overviews. Not because the content is bad. Because the answer is buried. Here's the check I run before any page goes live: Step 1: Pick the exact question your customer types. One question per page. Step 2: Answer it in the first two sentences. No intro. No story. Step 3: Put one real number or example in that answer: a timeframe, a count, a result. Step 4: Add 5-8 follow-up questions as H2s. Answer each in 40-60 words. Step 5: Add FAQ schema. Paste the page into your AI and ask it for FAQPage JSON-LD. Done in a minute. Step 6: Test it. Ask ChatGPT and Perplexity the question. If they don't cite you, look at who they DO cite and copy the structure, not the words. Do this on your top 5 pages this week. Reply with the one page you're fixing first and I'll take a look at the structure.