"Shortlist" Dominance: The 88% Rule 🏆
In traditional search, users built their own shortlist. In AI Mode, 88% of users take the AI's shortlist without any external check. Even crazier? The AI's #1 pick becomes the user's #1 pick 74% of the time.
Recommended action: You don't just need to be on the list; you need to be Top of the List. Optimize for "Shortlist Pages" by keeping your sentences under 10 words; research shows this increases visibility by 18.8%.
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Paul Mullon
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"Shortlist" Dominance: The 88% Rule 🏆
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