Aug 22 • AI Tools
6 AI SEO Tools Beyond ChatGPT
These tools address various aspects of SEO, from audience research and content creation to video optimization and website design, with a particular emphasis on adapting to the evolving search landscape influenced by AI.
Here is a summary of the tools and their functionalities:
• Gummy Search
◦ This is a Reddit audience research tool that leverages AI to analyze conversations across Reddit's extensive communities.
◦ It helps businesses discover customer pain points, validate product ideas, and identify content opportunities.
◦ Gummy Search acts as a "personal Reddit research assistant," surfacing important conversations in minutes, which is crucial given Reddit's growing significance in both traditional and AI search, with Google boosting its presence and AI overviews often including Reddit as a source.
• Surfer
◦ A comprehensive AI-powered platform designed to help content rank in search engines. The speaker is a long-time user and attributes business scaling to its capabilities.
◦ Key features include:
▪ Content Editor: Analyzes competing pages and uses AI to identify topics, guiding users on how to cover them for maximum value to users and search engines.
▪ Surfy (AI writing assistant): Operates directly within the content editor, allowing users to rephrase, expand, or rework content passages with full context of search results for relevant, search-optimized outputs.
▪ Topical Map: Provides a high-level view of a website's topical coverage, helping identify gaps in topical authority.
▪ Surfer AI (AI content writer): Facilitates rapid content creation by generating outlines or full posts. It supports custom and proven templates, can be instructed to follow specific brand voice and tone, and integrates insights from Perplexity's deep research for comprehensive and relevant content.
• Vid IQ
◦ A comprehensive YouTube SEO and analytics platform focused on video SEO and content marketing.
◦ It helps creators optimize videos for maximum discoverability and growth through AI-powered keyword research, competitor analysis, and performance tracking.
◦ The tool provides real-time insights on optimal posting times, trending keywords, and detailed SEO scorecards for titles, descriptions, and tags.
◦ The speaker uses Vid IQ to:
▪ Analyze competitors by adding similar channels to see top-performing videos and identify success patterns.
▪ Utilize the "outlier" section to find videos that perform exceptionally well relative to subscriber count, which are "gold mines for good ideas".
▪ Receive daily video ideas with a high likelihood of engagement based on niche performance and YouTube trends, significantly reducing manual research time.
◦ An AI-powered website design platform that streamlines the creation of sitemaps and wireframes, transforming a process that typically takes weeks into minutes.
◦ Users describe their company and website goals, and Reloom's AI generates a complete SEO-optimized sitemap with necessary pages and sections, then converts it into detailed wireframes with components and copy.
◦ It is particularly valuable for SEO because it automatically structures websites with proper page hierarchies that align with user intent and the buying journey, organizing content for easy understanding and indexing by search engines. This provides an SEO-friendly foundation that can be customized and exported to design tools like Figma or built directly in Webflow.
• Canva
◦ While traditionally a graphic design tool, Canva has become incredibly powerful for creating the rich media content that search engines and users favor.
◦ It helps create engaging content packaging through custom infographics, charts, and data visualizations that break up long-form content and make complex information digestible.
◦ Canva offers a vast template library for various visual elements, transforming basic blog posts into interactive visual experiences.
◦ An AI-powered visual creation tool that instantly transforms text content into professional visuals like diagrams, charts, infographics, flowcharts, and data visualizations.
◦ Its key strength for content creators is that it requires "literally zero design skill". Users can paste entire blocks of text, and the AI analyzes the content to create appropriate visual representations, making text-heavy content more digestible.
◦ It offers customization options for colors and fonts and can serve as a starting point for designers. Currently, it is accessible as it is free for up to 500 credits per week.
The speaker emphasizes that the rise of AI, particularly AI overviews from tools like ChatGPT and Perplexity, is leading to "content commoditization," where users get answers directly without needing to visit publisher websites. To counter this, businesses must focus not only on the content itself but also on "content packaging"—creating a full, engaging content experience that goes beyond a "run-of-the-mill wall of text" by incorporating elements like callout sections, tables, infographics, and product screenshots. This focus on quality content packaging is presented as a way to "futureproof" an online presence as AI continues to change user search behaviors.
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6 AI SEO Tools Beyond ChatGPT
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