26d • General discussion
Concept Ad: The North Face 🐧❄️
I put together this AI-generated concept ad inspired by the lone penguin story that went viral a while back. It’s been in my camera roll for a few months.
The goal wasn’t to create a traditional product ad, but to tell a simple visual story and connect it to a brand in a cinematic way.
One thing I’ve been enjoying lately is creating concept ads for well-known brands. It’s a great way to practice storytelling, composition, prompting, and creative direction without needing a real client brief.
For anyone building a portfolio, concept ads can be a useful way to showcase your skills and demonstrate how you’d approach brand-focused content.
This is purely a fan-made concept and is not affiliated with or endorsed by The North Face.
Curious to hear your thoughts — what’s a brand you’d like to create a concept ad for?
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Concept Ad: The North Face 🐧❄️
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