We often talk about calculating ROI for AI investment. But as we all know, the benefits of AI can go way beyond pure cost savings or revenue increases.
Here are 3 ROIs of AI that we have recorded
- 𝐂𝐨𝐬𝐭 𝐒𝐚𝐯𝐢𝐧𝐠𝐬: AI automates tasks, streamlining processes and reducing labor costs. McKinsey estimates AI could generate $2.7 trillion in additional sales and marketing value by 2025.
- 𝐑𝐞𝐯𝐞𝐧𝐮𝐞 𝐆𝐫𝐨𝐰𝐭𝐡: AI helps with data-driven decisions, finds new markets, and optimizes sales strategies, potentially increasing revenue. Forrester Research found AI users saw an average 10% revenue bump.
- 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐒𝐩𝐚𝐫𝐤: AI unlocks new product and service ideas, opening doors to fresh revenue streams and a competitive edge. For example, Netflix uses AI for personalized recommendations, credited with a 20% increase in viewing time!
Which of these ROI areas has proven the most significant (or the most surprising) for your business after implementing AI?