May 24 • General discussion
Choosing the Right ChatGPT Model - Guide
Over the past year at Stob.AI, we’ve built hundreds of marketing automations using OpenAI’s models - from SEO blog systems and product description pipelines to LinkedIn workflows and full-scale content engines.
One thing I’ve learned:The model you choose matters more than most people realize.
I’ve watched clients waste hours (and $$$) on the wrong models - overpaying for simple tasks or under powering high-value workflows.
That’s why I put this guide together.
👉 Which models we use for SEO automation
👉 What works best for bulk content vs. creative copy
👉 How to chain different models together in Make.com
👉 Where o3 outperforms
everything else (and when it's overkill)
If you’re using AI for content, or planning to this guide will help you choose the right model, scale smarter, and avoid costly trial and error.
It's everything I wish someone had told me before we built our first system.
Hope it helps, and if you're stuck choosing the right model, feel free to reach out.
Jake
Founder, Stob.AI
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Choosing the Right ChatGPT Model - Guide
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