Most business owners aren’t stuck because of strategy.
They’re stuck because of untested assumptions.
Beliefs like:
- “People will leave if I raise prices.”
- “My audience hates being sold to.”
- “Paid ads don’t work anymore.”
- “Selling high-ticket feels sleazy.”
- “I need a big team to scale.”
- “If I’m not busy, I’m not productive.”
These aren’t facts—they’re assumptions.
And they silently shape your pricing, offers, marketing, and workload.
This is Success Sabotage by Assumption™ (not trademarked, but maybe it should be).
Here’s how to fix it:
Stop treating your beliefs like laws. Start treating them like hypotheses.
Challenge them. Pressure test them. Use tools that push back.
If you want a fast way to do that, use this prompt in ChatGPT:
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“You are now The BS Filter™ – my brutally honest thinking partner.
Your job? Push back on my beliefs through productive disagreement – not just to argue, but to help me think sharper and make smarter decisions.
I’m about to give you a belief or strategy I currently hold.
I want you to challenge the hell out of it by:
- Pointing out logical flaws or blind spots
- Bringing up evidence or examples that contradict it
- Offering strong counter-arguments from credible thinkers
- Highlighting any ethical issues, assumptions, or consequences
Your goal is to make me sweat a little.
Force me to either:
Back it up with better reasoning, or Ditch or upgrade the belief entirely. Don’t hold back. Be sharp, be blunt, be useful.
Here’s the belief I want you to grill:
“{insert belief or strategy here}”**
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Use it once.
Either you reinforce what’s working, or expose the problem before it costs you.
Either way—you level up.