🎬 IDEA #19 — DR. BLAND'S EASTERN MEDICINE MENTORSHIP FOR NEW CHIRO GRADS

Status: 🟢 Open — Daniel is meeting with Ryan tomorrow

THE PROBLEM

New chiropractic graduates leave school terrified. They have their license, a few textbook moves, and zero real-world experience. One bad neck crack and they're in a lawsuit. Traditional chiro programs don't teach Eastern medicine, which means they're leaving a massive tool off the table — and they don't even know what they're missing.

THE IDEA

Dr. Ryan Bland — chiropractor and Eastern medicine specialist — targets new chiro grads and sells them what they actually need: an insurance policy. A mentor who knows the Eastern approach, takes their complicated cases, and keeps them from burning their career down in year one. Free School community as the top of funnel. $97/month weekly call. $500/month retainer for case support.

THE BUSINESS ANGLE

New grads are a captive, motivated audience. They graduate from 10 universities, all go to the same conferences, all join the same professional organizations. They're findable. They're scared. And they'll pay for peace of mind. 20 people at $97/month is $2K/month for one 60-minute call a week. Add 10 retainer clients and you're at $7K/month minimum. This is all knowledge transfer — no overhead, no brick-and-mortar scaling problems.

THE PROCESS (via

@Daniel Coffeen

)

Set up a free School community with existing YouTube videos + 1 PDF resource guide
Target new grads at Palmer University and similar schools via email blast + conference outreach
Engage in chiropractor horror story Reddit threads — position Ryan as the alternative
Launch the weekly 60-min Q&A call at $97/month — screens off, structured format
Upsell complicated case retainer at $500/month to active call members

WHO'S BUILDING THIS

Dr. Ryan Bland +

@Daniel Coffeen

— Daniel is meeting with Ryan tomorrow to present this model. Ryan has the skill and the credibility. Daniel has the system.

NEXT STEPS

→

@Daniel Coffeen

— Bring a written version of this model to tomorrow's meeting

→ Frame it as "practitioner mentorship" not coaching — Ryan is a doctor, not a life coach

→ Build the pricing model in Claude — what would a scared new grad pay as an insurance policy?

→ Research Palmer University, chiropractic conferences, and dry needling communities for outreach

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