PROBLEM: People who want to eat healthy waste time every day deciding what to eat and end up defaulting to bad choices.
WHO PAYS: Your Instagram followers who already DM you asking for meals, plus busy dads/working professionals (like your audience) who want to stay lean but don’t want to think about food.
SOLUTION: A simple $20 PDF of your exact weekly meal plan with 5–7 meals, basic recipes, and a grocery list.
FIRST MOVE:Post this tonight and follow up in DMs:
Story + Reel Caption:
“I get asked a lot what I eat to stay lean without overthinking it.I wrote out my exact weekly meal plan.If you want it, DM me ‘MEAL PLAN’”
Then DM every person who responds:
“I kept it super simple. It’s the exact meals I rotate every week so I don’t have to think. $20 and I’ll send it over.”
Also:
- Go back to people who previously asked you about food/recipes and send:
“Hey, I just put together the exact meal plan I follow during the week. Super simple. Want me to send it over?”
HOW YOU GET PAID:Venmo / Zelle / Apple Pay (fastest, no setup)
- “Just send $20 to [your Venmo] and I’ll send it right over”
- Immediately reply with the PDF after payment
Reality math (to hit $100 fast):
- 5 people × $20 = $100You likely already have those 5 people sitting in your DMs.