10d • General discussion
How To SAVE The Diamond Market
JEWELERS - here is a Product Idea for how to build value in Lab Diamond Engagement Rings - while addressing the common criticisms coming from the Old Guard of the Industry.
Welcome to “True Love Is Forever” — a modern reframe of the world’s most iconic sales message.
“A Diamond is Forever” worked for 80 years…Until lab diamonds disrupted the foundation of that promise.
In this video, you’ll learn how to pivot from selling a commodity to selling true love—by anchoring deep emotion, not perceived resale value.
We’ll unpack the Top 5 Criticisms of lab-grown diamonds, then show how to flip each one into a strength using this breakthrough concept:
💎 Laser-engraved Portrait Gemstones...
The gemstone becomes the frame.The memory becomes the message.The love becomes the legacy.
Inside, you’ll discover how to:
- Address no resale value by reframing lab gems as personal heirlooms
- Counter “no rarity” by making the story the rarest part of all
- Elevate the craftsmanship by using lab stones for technical engraving
- Bypass greenwashing by selling emotion, not ethics
- Turn every portrait into an asset that opens the door to upgrades, pendants, and legacy gifting
You’ll also see a live walkthrough using MasterJeweler AI to generate engraved gemstone concepts across cultures—from Nigeria to Hawaii to India and China—making it easy to design with cultural relevance and visual storytelling.
This is a Product you should SERIOUSLY consider preparing your Operations for - because this could very well become a standard Custom process in the near future.
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How To SAVE The Diamond Market
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