4d (edited) • Participants projects
task 1
Here’s the commercial script for FreshBite, written as a concise, visually driven video ad. It follows the young professional’s journey from takeaway overload to healthy discovery, with the delivery rider as a silent witness, and ends with the phone-facing-camera reveal as requested.
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FRESHBI TE — “YOUR IDEA”
30-second social video ad | Aspect ratio 9:16 (vertical)
Tone: Relatable, warm, self-aware, lightly humorous
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SCENE 1 – THE ROUTINE
INT. COFFEE SHOP / CO-WORKING NOOK – DAY
CLOSE ON a table littered with empty Talabat bags, crumpled wrappers, greasy pizza boxes. The stack is almost comical.
AHMED (28), slightly dishevelled, in a casual office shirt, stares at his phone. He scrolls half-heartedly. A half-eaten shawarma sits rejected.
A FRESHBITE DELIVERY RIDER in a crisp green uniform enters the background to deliver to another table. He pauses, noticing the tower of Talabat bags. He raises an eyebrow — a tiny, knowing smirk.
TEXT OVERLAY (minimal): “Ahmed started a diet…”
SFX: Subtle, comedic “ugh” and notification pings.
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SCENE 2 – THE SCROLL OF DESPAIR
CLOSE ON AHMED’S PHONE SCREEN
Ahmed’s thumb scrolls Instagram. A flash of a gym reel, a sad salad recipe, a “What I eat in a day” video that looks exhausting. He sighs heavily.
Suddenly, an ad slides into his feed. It’s beautiful: vibrant Egyptian veggies, perfectly portioned meals, a family-style table. The headline reads:
“Healthy food. Made for you. Just heat.”
The FreshBite logo. A bright “Download Now” button pulses.
Ahmed’s face softens. He taps the button.
SFX: A soft “ding” of discovery.
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SCENE 3 – THE SOLUTION UNPACKED
INT. SAME COFFEE SHOP – A WEEK LATER – DAY
The same table. The mountain of Talabat bags is gone. The surface is clean.
The FreshBite rider from before approaches Ahmed’s table, holding a branded cool-bag. He places it down with a friendly nod. Ahmed opens the bag. We get a quick montage of perfectly sealed, colour-coded meal containers, labels like “Grilled Chicken with Molokhia Rice” and “Egyptian-Spiced Roasted Veggies”. Ahmed pulls one out, pops it in the nearby microwave.
The rider gives a subtle thumbs-up and leaves.
VOICE-OVER (warm, male)
“Healthy food isn’t the problem. Time is. FreshBite delivers nutritionist-designed, ready-made Egyptian meals every week. Just heat and enjoy.”
SFX: Microwave beep. Contented exhale.
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SCENE 4 – THE COMFORTABLE ENDING
CLOSE ON AHMED
Ahmed leans back, fork in hand, taking a bite of a beautifully plated meal. His eyes close in true satisfaction. He’s relaxed, in control. No guilt, no mess.
Camera pulls back to show the clean table, the single FreshBite container, a glass of water. The empty Talabat era is over.
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SCENE 5 – THE META REVEAL (PHONE FACING CAMERA)
EXTREME CLOSE-UP – A PHONE SCREEN (Filmed live)
The phone is held facing us, screen bright. Ahmed’s hand holds it steady. We see what he’s watching: an Instagram story ad.
And it’s the exact same ad we are in the middle of watching. We literally see Ahmed’s own scene — the clean table, the FreshBite meal, the happy bite — playing in his Instagram feed as a looping video.
The ad’s CTA button is enormous:
[ Download Now ] with the FreshBite green logo.
Ahmed’s thumb hovers, smiles, and taps “Download Now” on the story ad. The screen transitions to the App Store page.
ON-SCREEN TEXT (centred, bold):
“If you see yourself in this — this is your idea.”
FreshBite logo animates in. Below:
Available on the App Store and Google Play.
VOICE-OVER (same warm tone)
“FreshBite. Your healthy routine, delivered.”
SFX: App installation “swoosh”.
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END CARD
FreshBite logo | #YourIdea | Download link QR code
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task 1
