If your promise is fuzzy, everything downstream gets noisy: your pins, your onboarding, your weekly prompts, and what you celebrate.
𝗪𝗿𝗶𝘁𝗲 𝗼𝗻𝗲 𝘀𝗲𝗻𝘁𝗲𝗻𝗰𝗲 𝘁𝗵𝗮𝘁 𝗮𝗻𝘀𝘄𝗲𝗿𝘀:
- Who is this for?
- What do they get?
- What pain do they stop dealing with?
𝗧𝗵𝗲 𝗳𝗼𝗿𝗺𝘂𝗹𝗮 (𝗰𝗼𝗽𝘆/𝗽𝗮𝘀𝘁𝗲)
This community helps [WHO] get [RESULT] without [PAIN].
𝗛𝗲𝗹𝗽𝗳𝘂𝗹 𝘀𝘄𝗮𝗽𝘀 (𝘂𝘀𝗲 𝘄𝗵𝗮𝘁 𝗳𝗶𝘁𝘀 𝘆𝗼𝘂𝗿 𝗻𝗶𝗰𝗵𝗲)
Without [PAIN] can also be:
- without feeling ___
- without spending ___
- without needing ___
- without getting overwhelmed by __
𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 (𝗮𝗰𝗿𝗼𝘀𝘀 𝗻𝗶𝗰𝗵𝗲𝘀)
- This community helps new runners build consistency without getting injured or burning out.
- This community helps busy parents cook simple dinners without meal-planning for hours.
- This community helps first-time home buyers feel confident without getting lost in the process.
- This community helps photographers book better clients without undercharging.
𝗠𝗮𝗸𝗲 𝗶𝘁 𝘀𝗵𝗮𝗿𝗽𝗲𝗿 (𝗾𝘂𝗶𝗰𝗸 𝗰𝗵𝗲𝗰𝗸𝘀)
- If a stranger reads it, do they immediately know who it’s for?
- Does it describe an outcome (not your method/tool)?
- Can someone repeat it in one breath?
𝗬𝗼𝘂𝗿 𝘁𝘂𝗿𝗻
Comment with your 1-sentence statement using this template:
This community helps _____ get _____ without _____.
.