Automating a broken process just breaks it faster

Hot take: half of all automation projects make businesses worse. If the sales process is broken, automating it just produces bad results faster and at scale. In 13+ years of performance marketing, the biggest wins came from fixing the offer first and automating second. Tools are the easy part, the thinking is the hard part. Where do you draw the line before you automate something for a client?

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Automating a broken process just breaks it faster