May '25 • 💬 Discussion
What do you say when someone asks, “What do you do?”
I used to have a clear answer when I was Head of Media at a big corporation. But now, as the founder of a media agency that lives at the intersection of AI, automation, and marketing… it’s not so easy.
Do I say “AI marketing”?
“Automation builder”?
“AI-powered solutions for businesses ”?
Sometimes I feel like none of them really land—or they lead to a long explanation I didn’t plan on giving.
So I’m throwing this out:
How do you answer that question when your work doesn’t fit in a neat box?
I’d love to hear your go-to one-liner (or your struggle to find one too).
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What do you say when someone asks, “What do you do?”
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