16d • General discussion
Under-promise. Over-deliver. That's the whole strategy.
It's tempting to overhype what you can do to win a listing or impress a buyer. "I'll have it sold in two weeks." "I can get you above asking, guaranteed."
That's a trap. Unrealistic expectations always come back to bite you.
Instead, set honest expectations then blow them away with execution. A handwritten note here. A small surprise there. Clients don't remember the promises you made. They remember the moments you exceeded what you said you would do.
"When you do MORE than you said you'd do, clients become evangelists."
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Under-promise. Over-deliver. That's the whole strategy.
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