6d • General discussion
The generic fruit basket is dead. Make your closing gift mean something.
Most agents send the same closing gift to every client, a bottle of wine, a candle, a fruit basket. It's nice. It's also instantly forgettable.
What if instead you researched their life? Their pets, their hobbies, their inside jokes from the home search? A custom painting. A personalized item tied to a memory from the process. Something that says "I actually paid attention to YOU."
That ONE thoughtful gesture can generate more referrals than any marketing campaign you'll ever run.
"People forget what you said, but they never forget how you made them FEEL. Make closing day unforgettable."
What's the most memorable closing gift you've ever given, or received? Share the story.
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The generic fruit basket is dead. Make your closing gift mean something.
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