Silence creates anxiety. When a client doesn't hear from you, their mind fills in the blanks — and it's rarely a positive story.
Over-communication creates trust. Even when there's "nothing new," a quick update "Still waiting on the appraisal, will update you the moment I hear" keeps clients calm and confident.
Match their preferred communication style. Some want texts. Some want calls. Some want a weekly email recap. Find out and meet them there.
"Silence creates anxiety. Over-communication creates trust. Keep clients in the loop, even when there's 'nothing new.'"
How often do you proactively update clients during a transaction even when there's no news? What's your system?