Building an Agent Agency | Day 40:

Sent messages to the last people in my network who could be interested.

And I'm going back to the ones who said no. Not to convince them. To ask what the hidden costs were behind their decision.

Quick explainer for anyone following: hidden costs are the real reasons behind a rejection that never get said out loud. Not the price. The time it takes to adopt something new. The risk of switching. The fear of it not working. The time it will take to build. The trust.

Let's find out.

4 comments

Building an Agent Agency | Day 40: