Fundamentals of prospect understanding on your sales calls
Break it down into small amounts so your prospects can afford it. Make it easy for them to buy - installments of a product or service are a perfect example if they can't afford the overall price.
Learn as much about your prospect and capitalize on that information. Learn how to use voice inflections, which you can learn and implement through a normal straight forward speaking routine.
Break the price into small segments. Optimistically sell, and be hard of hearing. Ask questions to identify the problem and lead the prospect to the decision.
Find out what he or she needs to solve their problem, and show them how they can solve their problem with your product or service.
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Bartosz Zadrozny
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Fundamentals of prospect understanding on your sales calls
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