The Continuity Lesson · Recurring Revenue Lab

Elliott Rashed

Oct '25 • 💬 Community

The Continuity Lesson

When I first started online, I thought the fastest way to freedom was simple: make a sale, get paid, repeat.

And for a while, it felt like it was working💰

But here’s the ugly truth no one told me…

Every month I was starting at zero.

Every. Single. Month.

It didn’t matter how much I made in January, by February 1st, the scoreboard reset.

If I didn’t keep hustling, the money stopped. And the dream of freedom?

It felt further away than ever.

Then I discovered continuity.

(Hint: It's one of Hormozi's money models)

Instead of chasing one-time sales, I focused on building recurring revenue, the kind that hits your account whether you’re launching, sleeping, or changing diapers.

And that’s when everything changed.

Suddenly, I wasn’t building a business that paid me once…

I was building a machine that paid me over and over again for work I did once.

That’s the real difference:

One-time sales feel good.

Recurring revenue builds freedom.

When you stop trading time for dollars and start stacking predictable income, you stop wondering where next month’s money will come from and start planning what you’re going to do with it.

Drop me a note, do you currently have a continuity offer?

[Yes] or [No] 👇

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