If you are planning to run ads on TikTok, you NEED to understand how users see things on the App.
TikTok is not the same as Facebook or any other platform where you can run an ad without being a consumer of the platform.
With TikTok, the more you use the platform, the more content and ads you will get based on what you consume. The algorithm begins to serve users more and more of what they watch.
Therefore a HACK for you to use, would be to set up One account, for each niche / Vertical that you are in.
You want to start to see the content and ads that your ideal customer / prospect is seeing.
So for example - For Smart Financial Auto Insurance , I would create an account and begin consuming content to do with saving money / making money / Personal finance.
You'll begin to get served more content on this specific type of Organic content but also, ADS.
You can then create another account for another Niche / Vertical that you are in.
I would also recommend, create tiktoks Daily, to see what kind of engagement it gets. This can be a free way to test before you even run ads.
So every day, i'd say, set a time once or twice per day when you scroll TikTok. AND post at least 1 TikTok per week, but if you want to be really adventurous, post a tiktok daily.
If you dont want to make tiktoks yourself for this, you can create them using stock footage and using a video editor such as
How To get TikTok To serve you content in your Niche
- Open the app, search for hashtags
- Consume the content, follow accounts in the same niche e.g personal finance
- you'll begin to get content based on this
- start scrolling!
Every day the Algorithm will learn more about what content you want (which depends on the niche you are in)
This will give you ideas on things such as:
- Current Trends
- Viral Trends
- Trending Sounds / Songs
- What makes YOU pay attention
- Hastags
- And more
You'll begin to see patterns
This will give you an edge with you begin to Run your TikTok Ads
We'll do a tutorial on how to set this up from scratch in the next Q&A
Talk soon
JG