May '25 • Later Life Advice 👴🏼
Three LinkedIn marketing tips for Equity Release advisers
Three Unexpected LinkedIn Tips for Equity Release Financial Advisers (that actually make sense).
Many advisers ask me for quick advice on using LinkedIn better - because they aren’t sure where to start, or how to stand out.
So today, three tips you may not have heard before – but that help equity release advisers build trust, attract better-fit clients and create new opportunities:
1. Your comments matter more than your posts.
Advisers often worry about what to post – but forget that thoughtful comments on other people’s content are powerful visibility tools. In fact, three to five strategic and genuinely helpful comments a week can often outperform your own posts when it comes to engagement and connections.
2. Your profile isn’t about you.
It’s about the person reading it. The moment you shift from “here’s what I do” to “here’s how I have helped people like you” – your profile becomes a magnet, not a CV.
3. Your goal isn’t content. It’s clarity.
Advisers often get stuck trying to write the ‘perfect post’. But the real question is can the right person glance at your profile, post or comment and instantly know you’re for them? Clarity beats cleverness. Every time.
And here's one more truth: Even if your ideal clients aren’t on LinkedIn, their children and heirs probably are. And they will check you out. So how you show up matters.
If you’re a financial adviser in the equity release space who suspects it might be possible to attract right fit clients on LinkedIn – without cold messaging or cringey sales tactics – my new book is now ready for you:
“From Profile to Prospect: The LinkedIn Visibility & Client Attraction System for Equity Release Advisers”. It's a practical, proven system you can just follow.
If you don't think LinkedIn works in the equity release space - it's not for you.
You can get it in three ways:
1) Kindle eBook on Amazon (coming very soon)
3) Free PDF eBook for all members of the Adviser Growth Community - check it out in the Classroom area.
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Three LinkedIn marketing tips for Equity Release advisers
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