If you've been tweaking your Skool About Page over and over, watch this before you change anything else.
One of the biggest mistakes people make is trying to optimize their About Page before they have enough traffic to know what's actually working.
In this video, talks about: - Why data matters before making changes
- What average conversion rates look like for free and paid communities
- Why traffic from ads converts differently than warm traffic
- Why getting more visitors is often more important than squeezing out a slightly higher conversion rate
- How small improvements over time can outperform complete rewrites
I thought this was a really good reminder that not every dip in conversions means something is broken. Sometimes you just need more data before making a decision.
If you're building a Skool community or working on improving your About Page, I think you'll get a lot out of this.
He shares a lot of practical advice from actually growing and managing successful Skool communities.