In sessions with women stepping into bigger roles, I keep noticing the same gap. They pour energy into being visible. Posting more, speaking up more, raising a hand in the room.
Visibility gets you seen. What people actually carry around is a sentence. The one they use to describe you when you're not in the room.
So find out what yours is right now. Ask two colleagues how they'd describe what you do. Then hold it next to the sentence you want repeated.
When those don't match, that's where the real work sits.